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OfferBuys

A name-your-price retail store — identity, bidding flows and browse.

Client
OfferBuys
Year
2011–2012
Role
Contract Web Designer — end-to-end UX/UI
Platform
Responsive desktop web
Disciplines
Brand identity, UX/UI, E-commerce
OfferBuys homepage showing the Super Deal module: product photo, last sale and average price, an offer field, and offer duration options.

OfferBuys homepage showing the Super Deal module: product photo, last sale and average price, an offer field, and offer duration options.

Overview

OfferBuys asked shoppers to do something unusual: instead of paying the sticker price, make an offer. The interface had to make that mechanic feel as ordinary as adding to cart — price context, offer windows and the status of every open bid, always in reach.

The mechanic

Make an offer feel as easy as add-to-cart.

The Super Deal module is the heart of the store. It puts the evidence a shopper needs right next to the offer field — last sale and the 30-day average price — and lets them decide how long the offer stands: 24 hours, 48 hours or a week.

Sharing, wish list and comments sit in a quiet side rail, so the primary action never competes with them.

Compare

Same page, two people.

A first-time visitor lands on the deal. A returning member lands on their own activity — open bids and accepted offers, with offer expiry counted down — before anything else.

Signed-in member view: a Your Bids and Accepted Offers tray appears above the Super Deal.
Guest view of the OfferBuys homepage: sign in and register links, Super Deal module first.
GuestMember
Browse by category. Department, type and style facets read left to right like a sentence; color and size sit apart as refinements. Every tile leads with the last sale price.
Category browse: department, type and style columns with color and size selectors, breadcrumb trail and a 6-column product grid showing last sale prices.

Browse by category. Department, type and style facets read left to right like a sentence; color and size sit apart as refinements. Every tile leads with the last sale price.

Product carousels for related products and new hot sales with paging controls.

Product carousels for related products and new hot sales with paging controls.

Carousel and site footer with view-by-product and view-by-specialty link lists.

Carousel and site footer with view-by-product and view-by-specialty link lists.

Merchandising carousels and the footer index — one reusable carousel pattern, paged and countable.

The seller side: an inline inquiry panel that opens over the page instead of sending merchants away.
Hello Sellers panel with a seller contact form beside a Why OfferBuys explanation.

The seller side: an inline inquiry panel that opens over the page instead of sending merchants away.

OfferBuys wordmark in orange with the line Retail At Your Price, on white.

OfferBuys wordmark in orange with the line Retail At Your Price, on white.

OfferBuys wordmark lockups reversed out in white on brand orange, at three sizes.

OfferBuys wordmark lockups reversed out in white on brand orange, at three sizes.

Wordmark and lockups — positive, reversed, and scaled down to the header size.