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Citysearch

Local listings, advertiser acquisition and the Best of Citysearch awards.

Client
CityGrid Media · Citysearch
Year
2009
Role
Contract Web Designer
Platform
Web and print
Disciplines
UX/UI, Marketing design, Print & signage
Citysearch Los Angeles listing page for Bar Centro at the Bazaar: ratings, address, hours, photo and related lists.

Citysearch Los Angeles listing page for Bar Centro at the Bazaar: ratings, address, hours, photo and related lists.

Overview

Citysearch connected people with local businesses — and businesses with the people looking for them. The work spanned both sides: the pages consumers used to decide where to go, the pitch to the owners who advertised, and the awards winners could put on display.

For businesses

Explain an ad product in four verbs.

Local owners don't buy impressions, they buy phone calls. The advertiser page breaks the Performance Package into what it actually does for them — connect, share a video, get results, respond — with real call counts and real reviews as the proof.

Advertiser acquisition — one package, four outcomes, one primary action.
Advertiser landing page with four modules: Connect, Share a Video, Get Results, Respond, and a Get Started call to action.

Advertiser acquisition — one package, four outcomes, one primary action.

The consumer side: a listing page where rating, address and hours come first and editorial lists keep people exploring.
Restaurant listing with star rating, Best of Citysearch badge, hours, parking and editorial lists.

The consumer side: a listing page where rating, address and hours come first and editorial lists keep people exploring.

Best of Citysearch 2009

One award, many formats.

A small system — skyline illustration, sky blue, a single warm accent for the winner line — stretched across horizontal, vertical and square formats for winners and nominees.

Best of Citysearch 2009 Restaurant Winner signage for Ramos House Cafe, horizontal and vertical.

Best of Citysearch 2009 Restaurant Winner signage for Ramos House Cafe, horizontal and vertical.

Square Best of Citysearch 2009 Nominee and Winner badges.

Square Best of Citysearch 2009 Nominee and Winner badges.

Winner signage in two orientations; nominee and winner badges.